Petit c ParisIdentity
• Petit c Paris is a café based sweets maker in Paris.
• The identity is simple, friendly, and charming. 'Petit c' sounds like 'patissier' (pastry shop) and is also the initial of the founder.
• The logo uses a modular system that give a consistent, yet highly flexible identity, able to respond and grow with changing products however it is applied, and at any size (it looks good hand drawn on a cake, or printed on an almond).
• Pastries or baking related symbols were not used in the logo in order to focus on the experience of the products.
See Identity PDF (15 pages)